Arrow Summit International Conference · for Rewind Prod
Challenge
Arrow Summit — covered through the production company Rewind Prod — brought more than 200 guests together at the MEO Arena, with two centres of gravity running at once: the auditorium and the partners' stand area. Being in both, in a single day and at production pace, without missing either.
Approach
In the auditorium, the speakers on stage, the panel discussions and the audience. In the exhibition area, the event's partners — Microsoft, Huawei, Red Hat and Splunk among many others — took the chance to engage with visitors, between demos, giveaways, candid conversations and networking. And the event's identity across all of it, from the badges and merchandise to the stage set and the hall's large-format panels.
Result
A broad, coherent selection delivered on the production's deadline — ready for the recap, social media and post-event communication, and usable by Arrow and by the partners present alike.