(MKT) — Brand
Bentley Brand Sponsorship
Challenge
Bentley took part in a private event at Christian Louboutin's hotel in Melides, in front of VIP guests. The challenge: photography that breathed the same quiet luxury as the car and the place, and that served both the product and the experience around it.
Approach
We began with the detail — the winged badge, the wheels, the body lines in raking light — and moved on to the village's whitewashed streets, the Bentleys on show and then under way, driven by the guests themselves. Then the cocktail in the hotel gardens, the wine tasting and dinner to the sound of Portuguese guitars.
Result
A set of brand images ready for campaign and social media, aligned with Bentley's premium register — product, lifestyle and event in one body of work.