BMW Critical Techworks Internal Conference
Challenge
BMW Critical Techworks — BMW's software house in Lisbon — took its conference to the Pavilhão Carlos Lopes. The challenge: to hold together, in one register, the content density of a tech auditorium and the image standards of a car brand, without slipping into generic corporate.
Approach
In the blue-lit auditorium, the speakers on stage, the panel discussion and the audience. In the hall and the cobbled courtyard, the BMW fleet on show, photographed inside and out — wheels, steering wheels, consoles and badges — with attendees trying the cars for themselves. Between the presentations and the coffee breaks, registration, networking conversations and candid moments.
Result
A coherent selection for internal and institutional communication, ready for reports, the intranet and professional networks — images that convey a living team and a present brand, not a formatted event.