Football Business Academy Graduation Ceremony
Challenge
The Football Business Academy held its graduation ceremony at the Estádio José Alvalade in Lisbon. At a graduation, every graduate is the centre of their own day — and each one has to leave with a photograph worth having, without the ceremony stopping for it.
Approach
We photographed the ceremony in two layers. The collective one — the speeches at the lectern, the class in the stands, the group photos in front of the branded backdrop and the caps in the air. And the individual one: a portrait of each graduate in the academy scarf, one by one, across the ceremony, without interrupting the programme.
Result
An archive that serves the academy's institutional communication and each graduate's professional profile — plus the detail of the diploma, the image they all share.