Mateus Rosé Brand Activation
Challenge
Mateus Rosé turned a yacht's sail into a communication medium and put it out on the Tagus. An activation like this only exists while the boat is in sight, and it had to work in two very different readings: for those watching from the shore, far off, and for those who would see it later on the brand's own platforms, up close.
Approach
We photographed the yacht under way, from different angles and distances: from the wide shot taking in the whole river, with Lisbon and the 25 de Abril bridge as a backdrop, to the close shot of the sail and the pennant. The crew on deck gives scale and life to what would otherwise be only an object.
Result
A cohesive series in which the brand reads at every format — from the social media crop to the press image — out of a single day's activation.