Porsche Millennium Estoril Open
Challenge
Porsche partnered with the Millennium Estoril Open as sponsor and official vehicle of the tournament, responsible for transporting the players, the umpires and the ATP organisation. The challenge wasn't to photograph tennis: it was to translate precision, performance and elegance under pressure into a narrative that served both the on-site activation and the brand's own platforms.
Approach
We put a team courtside, with redundant equipment and real-time coverage, capturing the moments of tension in the final. Alongside it, the sports car as the symbol of a brand — exterior in motion, interior, steering wheel and crest — and the fleet in service alongside the players. Light, faithful post-production that doesn't reinterpret the story.
Result
A curated selection delivered within the event's own deadline, ready for social media and institutional communication. The images became a reference for the studio itself — the photograph of Frances Tiafoe in the final opens our website today.