PrimeDrinks Moga Festival · for Bprod
Challenge
Primedrinks took Monkey Shoulder to the MOGA Festival in Caparica, with a bar of its own. The brand was after a photographic identity with a very specific colour profile. And at a festival it competes with everything else for attention: the images have to show the product and, at the same time, prove that people were there and enjoyed it.
Approach
We photographed across the day. The timber bar and the bottles on display give the setting; the bartenders give the movement, serving without pause under the sun. Around them, people engaging with the experience — cup in hand, candid portraits, conversation and dancing — until the crowd gathers in front of the DJ booth late in the afternoon. Along the way, the product treated with the care of a studio shot.
Result
A set that serves the brand in two registers at once: product photography for the catalogue and real consumption content for social media. We met the brand's colour-profile requirements and exceeded the client's expectations.