Sporting Clube de Portugal Brand Activation & Culture
Challenge
Sporting Clube de Portugal took its new kit along the Algarve coast, beach by beach, in a van liveried in the club's colours. In a brand activation like this there are no two days alike and no controlled set: the photography has to work at any stop, with whoever happens to be there.
Approach
We photographed each stop as a small event: the van opening, the shirts and merchandise on the counter, and the club mascot doing the rest — families, children and supporters coming over for a photo. Along the way, the detail of the kit, the life-size player cutout and the route itself, between the Ria Formosa lagoon and the boardwalk.
Result
A set that documents the whole activation and feeds the club's social media along the entire itinerary — with the product, the mascot and the supporters in the same frame.