Tabaqueira Brand Activation
Challenge
Tabaqueira wanted to take an anti-littering awareness campaign onto the streets of Lisbon, built around a cargo bike. The challenge: photographing an activation on the move, with no stage and no fixed set, keeping the brand visible without smothering the message.
Approach
We followed the route through the city — the brand ambassador engaging with passers-by, the bike framed with the Portuguese parliament behind and the old gardens of Lisbon's historic centre in the foreground. We looked for impact in the record of small details: the chrome lamp, the leather saddle, the pocket ashtrays handed out.
Result
A set that serves the campaign across formats — from the wide shot that places the action in the city to the close shot of the product — with the brand present in all of them.