WAEG Internal Conference
Challenge
WAEG (an IBM company) brought its teams together in Peniche for five days, in a format that is half conference and half working week. The challenge: to photograph real work — people with their eyes on a screen — without producing the album of open laptops that nobody wants to use.
Approach
We covered both sides. The stage moments, with speakers at the microphone in front of the branded set. And the substance, which happens at the tables: teams working side by side on laptops, in the hands-on workshops that fill most of the programme. To that we added the welcome desk, the conversations during breaks, the lounge areas and the detail of merchandise and signage.
Result
A selection that serves internal communication and employer branding — showing a company at work, not a company posing.